The main New Horizons website at http://www.elrose.co.uk/ has been running for almost 10 years now, and for a small independent site, run primarily as a labour of love, this is something of an achievement and is also something I am very proud of. Starting from nothing we have built up a loyal and regular readership, and I am greatful for the support I have received from fans and bands alike over the years.
When the site first started up magazines and fanzines were commonplace but the internet seemed to be the way forward. Now however attitudes are changing once again, and with the ever increasing number of blog sites and the advent of twitter, the old style website is starting to look a little long in the tooth. Furthermore with the ever increasing popularity of sites like MySpace, which give bands a chance to air their music to the public, the need for old style CD reviews is perhaps less relevant than before. You don't afterall need me to tell you what an album sounds like when you can go and hear sections of it for yourself.
That said, even in the modern marketplace, sites like New Horizons can still serve a useful purpose in helping to make our readers aware of what is out there and directing you towards it - but once there, you can form your own opinions as to what you think of the product.
With this in mind we have decided to try to dispense with the old style of CD and gig reviews and go for the blog approach instead to see how this fares with our readership. By taking this line we feel we can still provide useful information to you, but using a more informal approach we can do so without the need to go into such depth. Instead we will try to act as a guide to help you the reader to find your way towards the wealth of fantastic music that is available out there!
Initially the main website at http://www.elrose.co.uk/ will continue as before with the emphasis being on our News and Tour dates services. CD reviews have been thin on the ground of late, mainly becuase finding the time to write detailed reviews has proved impossible with the demands of the real world of work! With this in mind although CD reviews will continue to be published on the main site I expect them to be few and far between.
Instead I am hoping to start posting regular blogs pointing out CDs that you the reader may enjoy, along with links, where appropriate, so you can hear the music for yourself.
We will give this a trial for a few months and see how it goes and at the same time give you the readers a chance to comment on what you think, and to tell us if you think this is the way to go - if it works then further changes to the main site may well follow.
More to follow very shortly.........
Sunday, 10 May 2009
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Sounds promising
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